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Strategic Plan (July 2019 – June 2022)

DNS Entrepreneurship Center (DNS-EC)

Strategic Plan

(July 2019 - June 2022)

DNS-EC Vision

To become a trusted body that works to grow the domain name industry in Africa and the Middle East.

DNS-EC Mission

To foster the evolution of a robust and healthy domain name marketplace in Africa and the Middle East, through understanding and addressing the local needs of the region and providing an entrepreneurial platform, for business development, collaboration and knowledge exchange.

Introduction

The DNS-EC strategic plan consists of three main strategic objectives,  to support the development of the Internet ecosystem in Africa and the Middle East, act as a network of resources to strengthen the domain name industry in the region and to establish a leading role in advancing Egypt's DNS infrastructure and services. Each of the three strategic strands is achieved through a series of goals, action steps, outcomes, costs and expected dates of completion.

Strategic Objectives

A. Support the development of the Internet ecosystem in Africa and the Middle East.

B. Act as a network of resources to strengthen the domain name industry Africa and the Middle East

C. Establish a leading role in advancing Egypt’s DNS infrastructure and services

First Strategic Objective

A. Support the development of the Internet ecosystem in Africa and the Middle East.

Goals

1. Develop capacities in all aspects of the DNS policy, legal, technical and business

2. Outreach and awareness building

3. Work to bridge the gender diversity gap in the DNS industry

4. Build a network of experts that can help develop the industry

Second Strategic Objective

B. Act as a network of resources to strengthen the domain name industry in Africa and the Middle East.

Goals

1. Serve as a repository for the DNS industry in the region (contacts, events, material)

2. Lend support and expertise to registries, registrars, and other players as appropriate

Third Strategic Objective

C. Establish a leading role in advancing Egypt's DNS infrastructure and services.

1.Ensure that the DNS-EC is well established and is operationally sustained

2.Develop a plan to further develop Egypt’s top-level domain Registries (.eg) and (.مصر)

3.Develop partnerships with key stakeholders to support DNS-EC work and goals

Action Plan – Action Activities – Expected Outcomes -KPIs

First Strategic Objective

A. Support the development of the Internet ecosystem in Africa and the Middle East

Goal:

1. Develop capacities in all aspects of the DNS policy, legal, technical and business

Action Plan

a. Conduct Workshops in all aspects of the DNS technical, legal, policy and business

b. Conduct online courses

c. Youth capacity Building Program

d. Community and regional ALSs cooperation with GAC representatives

Action Activities

a. Conduct Workshops in all aspects of the DNS technical, legal, policy and business

1.Reaching out to the community in Egypt, Africa and the ME region to determine the   

    required courses

2.Preparing the required material for the courses and determining the required       

    instructors

3.Advertising the workshops

4.Conducting the workshops

Expected Outcomes

o Skill development and capacity building throughout the region

o More regional participation in ICANN policy development

KPIs

· Numbers of Workshops in Egypt per year

· Number of Workshops in Africa and the Middle East per year

· Number of trainees per year

Action Activities

b. Conduct online courses

1. Cooperating with companies and institutes with developed online courses

2. Ensuring the availability of the technical requirements required to conduct the courses including necessary bandwidth if required

3. Advertising the Courses

Expected outcomes

Reaching out to a wider community in relation to skills development and capacity building

KPIs

1. Number of online courses conducted per year

2. Number of trainees per year

Action Activities

c. Youth capacity Building Program

1. Continuing working with the academic institutes in Egypt

2. Reaching out to postgraduate students

Expected outcomes

Raising awareness and developing the skills of the youth in the academic institutes

KPIs

1. Number of courses conducted per year

2. Number of trainees per year

Action Activities

d. Community and regional ALSs cooperation with GAC representatives

1.Identifying regional ALSs that could engage with the regional GAC representatives

2.Conducting mutual workshops on the ground

Expected outcomes

1.Alignment between the needs of the community and the GAC representative  goals

2.Informed community participation

KPIs

1.List of participants from both sides

2.Number of workshops in this regard

First Strategic Objective

A. Support the development of the Internet ecosystem in Africa and the Middle East.

Goal:

2. Outreach and Awareness Building

Action Plan

a. Awareness Building Online Courses 

b. Outreach Program

c. Join Community Efforts to Promote The Use of IDNs

d. Awareness Videos and Brochures

Action Activities

a. Awareness Building Online Courses

1. Providing African Youth with digital literacy in key emerging technologies through making IBM digital Nation Africa platform available through

DNS-EC

2. Cooperating with IBM on digitally advertising the course

3. Putting DNS-EC logo on IBM's website in relation to the course

Expected Outcomes

o Enabling African citizens, entrepreneurs and communities with the knowledge, tools and skills to innovate, design, develop and launch their own solutions

o Extending DNS-EC outreach

KPIs

· Number of registrations to the online course

· Number of certificates issued

· Digital advertising actions

Action Activities 

b. Outreach program

1. Continue to reach out to students from different disciplines through faculties organized events like career fairs and others 

2. Continue to participate in regional and local events

3. Create a list of community members who would like to remain in touch and informed and creating a mailing list for this purpose

Expected Outcomes

o Raising awareness about the DNS and how the Internet works

o Increased participation from the region  

KPIs

· Number of events attended by the center

· Number of community members that are on the mailing list

Action Activities 

c. Join Community efforts to promote the use of IDNs

1. Conducting awareness sessions about IDNs

2. Helping the community to understand UA and its importance to the industry  

Expected Outcomes

o Helping the community to become UA ready

o Increase in the number of registrations

KPIs

· Number of sessions conducted in this regard

· Number of participants

Action Activities 

d. Awareness Videos and Brochures

1. Creating awareness videos about the DNS industry

2. Creating awareness videos and printing brochures about the center for a better outreach

3. Making material available in different languages

Expected Outcomes

o Better outreach to the community

KPIs

· Videos produced

· Advertising material and brochures

First Strategic Objective

A. Support the development of the Internet ecosystem in Africa and the Middle East.

Goal:

3. Work to bridge the gender diversity gap in the DNS industry

Action Plan

a. Create a network for women in IT in the region and conduct women oriented workshops and or awareness sessions

Action Activities

a. Create a network for women in IT in the region and conduct women oriented workshops and or awareness sessions

1.Set up a mailing list and a blog for the women IT network

2.Set up a Facebook page for the group

3.Partner with women organizations like the National Council for Women in

         Egypt to organize  mutual events

4.Form a network for women in IT for AFRALO women and the Middle East

         women   

Expected Outcomes

o Help women work on topics of mutual interest in relation to IT

o Bridging the gender diversity in the DNS industry in the region

KPIs

· Forming a women in technology network in the region

· Number of participants

First Strategic Objective

A. Support the development of the Internet ecosystem in Africa and the Middle East.

Goal:

4. Build a network of experts that can help develop the industry

Action Plan

a. Facilitate engagement and collaboration among registry operators, registrars and people interested in the domain name business in the region

b. Seek potential instructors from the region and help them attend courses conducted by ICANN like train the trainer and similar skills development courses

Action Activities

a. Facilitate engagement and collaboration among registry operators, registrars and people interested in the domain name business in the region

1. Call for interested parties to get involved.

2. Create blogs and mailing lists to allow collaboration

Expected Outcomes

o A list of community members that can help in the development of the industry in the region.

KPIs

· Created and active groups

Action Activities

b. Seek potential trainers from the region and help them attend courses conducted by ICANN like train the trainer and similar skills development courses

1. Advertise available programs and workshops among interested community 

2. Encourage and help interested candidates to participate

Expected Outcomes

o A group of instructors that can help DNS related courses

KPIs

· Number of instructors introduced through the center.

Second Strategic Objective

B. Act as a network of resources to strengthen the domain name industry in Africa and the Middle East.

Goal:

1. Serve as a repository for the DNS industry in the region (contacts, events, material)

Action Plan

a. Develop strong online presence

b. Collect data and statistics about the industry in the region

Action Activities

a. Develop strong online presence

1. Create a dynamic webpage with community blogs and establish strong online presence through various platforms

2. Advertise the center digitally

3. Hire an intern or permanent employee for this purpose

Expected Outcomes

o Strong online presence for DNS-EC and better reach to the community

o Availability of resources to the community

KPIs

· The website and the online presence created

Action Activities

b. Collect data and statistics about the industry in the region

1. Send out surveys to the community

2. Conduct a market study or analysis

Expected Outcomes

o Better understanding to the industry and the needs of the users in the region

KPIs

· Number of surveys sent out to the community

· Research or studies conducted through the center

Second Strategic Objective

B. Act as a network of resources to strengthen the domain name industry in Africa and the Middle East.

Goal:

2. Lend support and expertise to registries, registrars, and other players as appropriate

Action Plan

a. Assist existing and potential new gTLD registries in understanding the new gTLD program and help them if required

Action Activities

a. Assist existing and potential new gTLD registries in understanding the new gTLD program and help them if required

1. Outreach to potential  new gTLDs from the region, engage in discussions about the challenges that they face and how the center can help

2. Provide consultancy and training programs in relation to the new gTLD program

Expected Outcomes

o Better participation from the region in future new gTLD rounds

KPIs

· Number of events in this regard

Third Strategic Objective

C. Establish a leading role in advancing Egypt's DNS infrastructure and services.

Goal:

1. Ensure that  the DNS-EC is well established and operationally sustained

Action Plan

a. Continue to develop and retain DNS-EC staff

b. Ensure that DNS-EC has the technical requirements necessary to carry on its mission

c. Establish partnerships with local and regional entities to help the center in carrying on its mission

Action Activities

a. Continue to develop and retain DNS-EC staff

1. Hire an employee or get interns to support the online presence of the center

2. Develop the skills of  DNS-EC instructors 

Expected Outcomes

o Strong DNS-EC staff that can support its activities

KPIs

· Courses and trainings attended by DNS-EC staff

Action Activities

b. Ensure that DNS-EC has the technical requirements necessary to carry on its mission

1. Purchasing servers/laptops and other technical equipment as required

2. Ensuring technical maintenance and support to DNS-EC equipment 

Expected Outcomes

o An infrastructure that can support the center's Activities

KPIs

· The infrastructure and the support provided

Action Activities

C. Establish partnerships with local and regional entities to help the center in carrying on its mission

1. Establish an MOU with IBM to start using Digital Nation Africa online course

2. Conclude the partnership with the Egyptian Universities Network

3. Conclude the partnership with NIRA

4. Conclude the partnership with Africa gTLD

5. Seek other regional partnerships

Expected Outcomes

o A strong network of partners that could support the center's goals and activities

KPIs

· Number of partnerships conducted

Third Strategic Objective

C. Establish a leading role in advancing Egypt's DNS infrastructure and services.

Goal:

2. Develop a plan to further develop Egypt’s top-level domain Registries (.eg) and (.مصر)

Action Plan

a. Invite (.eg), (dot masr) operators and people interested from the community to join round table discussions on how to further develop both registries

b. Facilitate cooperation between the registries and registrars with the aim of aligning efforts to increase the number of registrations

Action Activities

a. Invite (.eg), (dot masr) operators and people interested from the community to join round table discussions on how to further develop both registries

1. Make a list of interested parties

2. Invite different parties and facilitate round table discussions 

Expected Outcomes

o A plan that defines future means of cooperation to help foster the industry in Egypt

KPIs

· Number of events conducted in this regard

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