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SWOT analysis for National DNS Markets & TLD Marketing Workshop, Morocco: French
Agenda
Materials
Instructors
Media
Outcome
Evaluation
Day 1 Day 2

SWOT Workshop - Day 1
 
  Time
Topic
Instructor
Venue

  8:00 To 9:00 Registration and coffee Instructor Venue

  9:00 To 9:30 Introduction to ICANN and the DNS Entrepreneurship Center SWOT Workshop overview, goals and attendee introductions Instructor Venue

  9:30 To 10:00 2014-2016: Two Years of New gTLD market overview Instructor Venue

  10:00 To 10:30 2014-2016: Two Years of New gTLD market overview Instructor Venue

  10:30 To 10:45 Coffee Break

  10:45 To 12:00 SWOT Brainstorming Sessions Break up into small groups and conduct SWOT brainstorming on Flip Charts Instructor Venue

  12:00 To 13:00 Coffee Break

  13:00 To 14:30 Presentations Each group presents their SWOT Analysis with discussion Instructor Venue

  14:30 To 15:30 Prioritize SWOT Line items Prioritize the various Strengths, Weaknesses, Opportunities and Threats Instructor Venue

  15:30 To 15:45 Coffee Break

  15:45 To 16:45 Consolidation and Review
A single consolidated SWOT Analysis is generated based on group consensus
Overview of Day 2: Strategic Plan and Action Plan
Instructor Venue

  16:45 To 17:00 Complete Day 1 Evaluations Instructor Venue
  17:00 Day 1 ends
  18:00 To 20:30 Group dinner

Marketing Workshop - Day 2
 

  Time
Topic
Instructor
Venue

  8:00 - 9:00 Registration and Coffee

  9:00 - 9:30 .ME-An example of a TLD Marketing Plan

  9:30 - 10:00 Overview by .MA ccTLD Registry Operator

  10:00 - 10:30 2014-2016: Two Years of New gTLD market overview

  10:30 - 10:45 Coffee Break

  10:45 - 12:00 TLD Marketing Planning & Best Practices
Positioning & Segmentation
Channel & Communication Management
Registry & Registrars Marketing Roles
Instructor Venue
  12:00 - 13:00 Coffee Break

  13:00 - 13:45 Presentations Each group presents their Marketing Plan Instructor Venue

  13:45 - 14:30 Consolidation and Prioritization Instructor Venue

  14:30 - 15:15 .BIO & .SKI - Two Examples of gTLD Marketing Plan Instructor Venue

  15:15 - 15:30 Complete evaluation forms Instructor Venue

  15:30 - 15:45 Coffee Break

  15:45 - 16:00 Ending ceremony Instructor Venue

  16:15 - 16:45 Management Debrief

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