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DNS Business Development
Agenda
Materials
Instructors
Videos
Day 1 Day 2 Day 3 Day 4 Day 5

Day 1: DNS Business and Policy Overview
 
Day 1 Overview : The Internet and DNS is governed by what is called a (multi-stakeholder model). This is a community-based consensus-driven approach to policy-making with participation of the private commercial sector, government and regulatory authorities and civic non-profit organizations.
 
  Time
Topic
Instructor
Venue

  9:00 To 10:30 Introduction & Logistics Instructor Venue

  10:30 To 10:45 Break

  10:45 To 12:30 Business Plan Overview Instructor Venue

  12:30 To 13:00 Business Mentoring Set-up Instructor Venue

  13:00 To 14:00 Break

  14:00 To 15:30 Business Mentoring Set-up Instructor Venue

  15:30 To 15:45 Break
  15:45 To 16:45 Policy activities - continued Instructor Venue

  16:45 To 17:00 Day 1 re-cap, Day 2 preview and feedback forms Instructor Venue

  17:00 To 20:00 Free time Instructor Venue

  20:00 To 22:00 Group networking and dinner Venue

Day 2: DNS Industry Overview
 
Day 2 Overview : This day will be devoted to describing the services provided by various companies in the industry. The DNS industry is highly competitive with diverse companies serving different business needs and markets.
 
  Time
Topic
Instructor
Venue

  9:00 To 10:30 DNS Industry overview Instructor Venue

  10:30 To 10:45 Break

  10:45 To 12:00 ICANN Contracted Parties Instructor Venue

  12:00 To 13:00 Other DNS-related service providers Instructor Venue

  13:00 To 14:00 Break

  14:00 To 15:30 Case Study - Registry/Registrar Infrastructure and service providers Instructor Venue

  15:30 To 15:45 Break

  15:45 To 16:45 Case Study - continued Instructor Venue

  16:45 To 17:00 Day 2 re-cap, Day 3 preview and feedback forms Instructor Venue

  17:00 To 20:00 Free time Instructor Venue

  20:00 To 22:00 Free time Instructor Venue
Day 3: DNS Business Development Overview
 
This day will discuss business strategies, marketing strategies, and interested mentors and resources that are available to participants.
 
  Time
Topic
Instructor
Venue

  9:00 To 10:30 Business strategies Instructor Venue

  10:30 To 10:45 Break

  10:45 To 12:00 Sales & Marketing Instructor Venue

  12:00 To 13:00 Getting started in the industry Instructor Venue

  13:00 To 14:00 Break

  14:00 To 15:30 Case Study - Registry/Registrar Sales & Marketing Instructor Venue

  15:30 To 15:45 Break


  15:45 To 16:45 Finding a business mentor - available resources Instructor Venue

  16:45 To 17:00 Day 3 re-cap, Day 4 preview and feedback forms Instructor Venue

  17:00 To 20:00 Free time Instructor Venue

  20:00 To 22:00 Group networking and dinner Instructor Venue

DNS Operations Overview
 
Day 4 Overview : This day will discuss operational issues such as finances and legal. Participants will also have the opportunity to discuss business ideas and get some group input and feedback on their ideas.
 
  Time
Topic
Instructor
Venue

  9:00 To 10:30 Finances (start-up and operational) Instructor Venue

  10:30 To 10:45 Break

  10:45 To 11:45 Finances - continued Instructor Venue

  11:45 To 13:00 Case Study - Registry/Registrar Operations Instructor Venue

  13:00 To 14:00 Break

  14:00 To 15:30 Legal and policy issues
Instructor Venue

  15:30 To 15:45 Break

  15:45 To 16:45 Legal and policy issues - continued
Instructor Venue

  16:45 To 17:00 Day 4 re-cap, Day 5 preview and feedback forms
Instructor Venue

  17:00 To 20:00 Free time
Instructor Venue

  20:00 To 22:00 Group networking and dinner
Instructor Venue


Day 5: DNS New Business Considerations
 
Day 5 Overview : The final day will discuss operational issues such as finances and legal. Participants will also have the opportunity to discuss business ideas and get some group input and feedback on their ideas.
 
  Time
Topic
Instructor
Venue

  9:00 To 10:30 Business Plan Considerations Instructor Venue

  10:30 To 10:45 Break

  10:45 To 11:45 Business Plan Considerations - Continued Instructor Venue

  11:45 To 13:00 Case Study - Sample Business Plans Instructor Venue

  13:00 To 14:00 Break

  14:00 To 15:00 Next steps and on-going engagement
Instructor Venue

  15:00 To 15:30 Course re-cap, and feedback forms Instructor Venue

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